Katelin Baker

 

 

 

EDUCATION

 

THE UNIVERSITY OF ALABAMA  (2011)  

Bachelor of Science in Commerce and Business Administration

 Major: Marketing                   Minor: Psychology

 

 

PROFESSIONAL EXPERIENCE

 

MARKETING MANAGER - DTC Perspectives (Atlanta, Georgia)

 

Prepares and executes marketing emails.

Updates and maintains company website and microsites.

Designs and executes printed marketing materials.

Attends, networks, and services accounts for and at company events.

Updates and manages company database.

 

MARKETING COORDINATOR  - Forest Landowners Association (Atlanta, Georgia)

2013 –2015

     
  • Branded FLA and marketed key messages and campaigns to over 5,000 members using print and digital media.

  • Engaged with the Board of Directors and successfully guided change in business directions by adding value to business discussions and decision-making through respectful and fact based challenges.

  • Identified growing trade barriers impacting private landowners by conducting research on corporations' sustainability reports and company stances on certification.

  • Respected for personal qualities, including passionate focus on issues impacting the market, educated responses and fearless participation in board discussions on the direction and goals that are in the best interest of the association, fast learning skills, enthusiasm and adaptability.

  • Improved marketing logistics and material development for conferences, meetings, and promotions.

  • Designed, developed, and maintained three different websites for the association.

  • Managed content planning, creation, editing, and insight for targeted messaging through E-newsletters and Emails.

  • Manages onsite meeting/conference logistics with the Director of Administration.

  • Developed a strength for meeting challenges that involve demonstrating the relationship between policy, markets, CSR, and sustainable supply, new ideas, a future focus, risk-taking and unstructured procedures.

  • Pioneered a business plan for social media as an effective marketing tool.

  • Skilled at verbal and written communication, and public relations campaigns to drive donations and gain a competitive edge.

  •  

Graphic Designer  - Log A Load For Kids (Atlanta, Georgia)

March 2013 – April 2013

 

 

• Designed print advertisement for the Log A Load Campaign headquartered in South Carolina, now published in Forest Landowner’s publication          Forest Landowner Magazine and Wild Turkey Federation’s publication Turkey Country Magazine.

Graphic Designer  - Peachtree Road Studio (Atlanta, Georgia)

March 2013 – March 2013

MEMBERSHIP COORDINATOR  - Forest Landowners Association (Atlanta, Georgia)

January 2012 –December 2012

• Designed company logo.

 

• Gathers membership data for retention & growth, produces monthly membership reports for Board of Directors

• Develops recruitment and retention strategies, then implements new programs/endeavors based on those strategies.

• Manages registration logistics at meetings and conferences in addition to working with other FLA staff to help coordinate the Forest Landowner  National Conference each year.

• Heads up all social media endeavors.

• Develops and maintains association's website, maintains online eNewsletter archives & Magazine archives.

• Monitors website analytic data to measure success levels of new endeavors.

• Staff liaison for the Forest Landowner Foundation.

SOFTWARE KNOWLEDGE

           • Adobe (CS6): Dreamweaver, Photoshop, Muse, Flash Professional, InDesign, Illustrator, Fireworks, Acrobat Pro

 

 

UNIVERSITY EXPERIENCE (Tuscaloosa, Alabama)

 

AUDITOR FOR ROSEN HARWOOD ATTORNEYS AT LAW  - MGT 395 Business Communication Course 

Jan. 2010- May 2010

            • Used qualitative analysis to examine the effectiveness and efficiency of current communication practices and operations.

            • Recommended adjustments to company communication practices in order to improve organizational performance.

            • Drafted an audit report with three other group members for Rosen Harwood.

 

GLO-BUS SENIOR EXECUTIVE - Competition Based Global Strategy Simulation  

Aug. 2009- Dec. 2009

            • Awarded Industry Champion, 2009; for being a senior executive at the best performing company in an industry setting where teams of students

              ran simulation camera manufacturing companies. My team ranked 56th for best score out of 1428 teams with our ending revenue at

              $524,156,000, EPS of $6.43, ROE at 25.3%, Stock Price of $98.73, A+ Credit rating, and an image rating of 100.

            • Crafted strategies aimed at achieving superior marketing and financial performance and market leadership.

 

RETAIN MAJORS COMMITTEE MEMBER - Psychology Department

January 2007- May 2008

            • Selected by the school administration to serve as the sole undergraduate member  representing the student body.

            • Decided and planned strategies on improving retention in the psychology department.

            • Proposed implementation of a psychology club that would offer new students tutors for challenging courses.

 

CHAIRS ADVISORY COMMITTEE - Psychology Department

January 2007- May 2008

            • Selected by the Psychology administration as one of the three undergraduates to participate in this committee.

            • Crafted strategies and made decisions improving retention rates for the entire University of Alabama.

            • Improved current practices recruiting psychology majors & developed opportunities improving graduation rates.

 

UNDERGRADUATE PSYCHOLOGY COMMITTEE - Psychology Department

January 2007- May 2008

            • Selected as one of the two undergraduates to participate in this department committee by the department head.

            • Planned new undergrad courses,modified core curriculum requirements, crafted innovative plans to improve the undergrad experience.

 

ADDITIONAL INFORMATION

Volunteer:        Suthers Outreach Center, Habitat ReStore, Building Hope: April 27th Disaster Recovery with Habitat for Humanity

 

Honors:           Sigma Alpha Lambda - National Leadership and Honors Organization

                         Psi Chi - National Psychology Honors Organization,

                         Psychology Honors Program - 2 year program ending in a quantitative research paper equivalent to a master’s thesis. Only seven

                         undergraduates applicants accepted out of around 100 applications.

                        Capstone Shadowing Program - University Medical Center. Accepted into the program after applying.

                        Alpha Epsilon Delta - Pre-Med Honors Program.

 

Awards:          Artwork won the Dogwood Festival in Atlanta, Georgia; received a scholarship to attend Oglethorpe University.